Each time I see that new commercial I get the feeling that I have to have this particular thing just instantly, you know what I mean? This is the function of the advertisement. It attracts the receiver of the message and is there to wake the need to possess the item. This is what characterizes the best commercials and the best thought over advertisements in the world. It is only the evidence that a group of specialists worked hard on this particular ad text to make it as encouraging as possible. When I see this commercial I cannot really think of anything else but of having this cot mattress. Anyway, it doesn"t even matter whether it is a cot mattress or a white dress for special occasions. I don"t need it but I buy it, this is the base. Maybe not exactly buying is considered in each case, but at least the willing to buy something I deep inside know I don"t need! that is what scares me the most. This is an evidence for me that I don"t know myself that well. I don"t know what it would be if I got the money to fulfill all those temporary wants. What the heck could I use a cot mattress for? I don"t know but I can feel that strange desire to possess it somehow. If possible, let me know what you think about it and if such things happen to you too.